Honesty is the best policy.
We take transparency very seriously around here. Have we always been perfect? No we haven’t. But when we discover new ingredient tech or find we could do better, we change. This has been the key to our ongoing success. This is true dedication to being clean, to promising performance and to delivering quality to our customers.  Want some proof? Our independent clinical tests, user trials and 300+ major international awards will speak for themselves.
Sub-heading: Tested on Team Members.   Copy:  Before any of our new products are released, they're trialled by our very own team members (who are not shy about giving honest feedback). We also conduct independent user trials to get unbiased results. By the time a product is available for you to buy, it's been tried, tested and proven worthy by a plethora of people. That's how we know you'll love them.
Sub-heading:  We Leave the Stats to the Scientists.   Copy:  It's important to us that our products do what we say they will; that's why we get third-party labs to carry out independent clinical trials. They provide us with solid, unbiased statistics about our formulations – like the percentage in which they reduce the appearance of fine lines (23% for our Certified Organic Rosehip Oil, by the way). We also work with innovative suppliers of clean ingredients who bring their own manufacturing data to the table. We do all of this so that you can trust in our formulations.
Locally made, internationally recognised.
Sub-heading:  Locally Made, Internationally Recognised.  Copy:  Since 2002, we've won over 300 awards – 60 for our Certified Organic Rosehip Oil alone! We've gained prestigious international accolades, like America's Allure Best of Clean Beauty award for our Rosehip Oil Antioxidant+. We've also attracted the attention of the EU, winning awards for our sustainable and ocean-safe formulations.   As lovely as all the praise is, our mission wasn't to fill our trophy cabinet, it was to create natural beauty products that are both clean and effective. Guess what? The two aren't mutually exclusive – you can have your cake and eat it too. The awards are just the cherry on top.
For a truthful opinion - ask our customers.
There's nothing quite so humbling as being endorsed by your customers. So you can imagine how ecstatic we were to receive not one, but thousands of five-star reviews on our online retail platforms, including Amazon. Your appreciation is why we do what we do. Thank you for your support.
Sub-heading:  Celebrities Gone Natural.   Copy:  When we heard that our New Zealand made products had found their way into the hands of some big international names, we were delighted. Serena & Venus Williams, Dita Von Teese and Cara Delevingne are just a few celebs that have sung praises about our skincare. Rumour has it, Kate Middleton attributes her glow to our Certified Organic Rosehip Oil... that's if you indulge in celeb gossip, which in this case, we definitely do.